CERRUTI 1881 x WOOLMARK x PARSONS COLLABORATION

Paris, France, Fall 2017

This project was a unique collaboration between fashion house Cerruti and Parsons Paris design students, sponsored by The Woolmark Company. Under the guidance of Cerruti’s Creative Officer Jason Basmajian and his team, students of the Fashion Design and Strategic Design & Management programs designed, produced and marketed gender gender fluid capsule collections, integrating both tailoring and casual wear in line with the Cerruti heritage. The Woolmark Company offered students the opportunity to experiment with a selection of luxury fabrics. Teams presented final looks, market research, a photoshoot and media content to a panel of 8 industry professionals.